DMP Arena Trading Ltd (08352182) with registered address at The Northern Echo Arena, Neasham Road, Darlington, DL2 1DL (“we”, “our”, “us”) is committed to protecting and respecting the privacy of our customers. We are the data controller for the purposes of the General Data Protection Regulation (Regulation (EU) 2016/279) and any other law applicable to the processing of your personal data. We will take all necessary steps to ensure that your personal data is processed by us in accordance with these data protection laws.

This privacy notice aims to give you information on how we collect and process your personal data through your use of this website and your subsequent interactions with us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

COLLECTING YOUR PERSONAL INFORMATION

We will collect and process the following data about you:

Information you give us. This is information about you that you give us by filling in forms on our website, creating an account on our e-ticketing site, making a purchase with the club or by corresponding with us by phone, e-mail or otherwise. It includes information you provide when you register to use our site, and when you report a problem with our site. This information that you give us may include: Identity Data, including first name, last name, username or similar identifier, title, and date of birth; Contact Data, includes billing address, delivery address, email address and telephone numbers;Financial Data, including bank account and payment card details; Transaction Data, including details about payments to and from you and other details of products and services you have purchased from us; Profile Data, including your username and password, your interests, preferences, feedback and survey responses; and
Marketing and Communications Data, including your preferences in receiving marketing from us and our third parties and your communication preferences.

With regard to each of your visits to our site we will automatically collect the following information: Technical Data, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, browser plug-in types and versions, operating system and platform. Usage Data about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. Information we receive from other sources. This is information we receive about you if you use any of the other websites we operate or the other services we provide.

Cookies: Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookies Policy.

IF YOU ARE UNDER 16

If you are under 16 and register with the club we will collect your date of birth and retain that with your name and other details you may provide. This is so we can ensure we treat you in an age appropriate way in line with this policy. For so long as you are under 16 we will not send you any marketing communications or share your details with our commercial partners. However, if you have signed up to receive a product or service we may contact you about this.

HOW WE USE YOUR PERSONAL DATA

We use information held about you in the following ways: Information you give to us. We will use this information:
to carry out our obligations arising from any contracts entered into between you and us and
to provide you with the information, products and services that you request from us;
to provide you with information about other goods and services we offer that are similar to
those that you have already browsed or enquired about;
to provide you, or permit selected third parties to provide you, with information about goods
or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to or negotiations with you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (the registration form);
to notify you about changes to our service; and
to ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you. We will use this information:
to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

We use your personal data for insight analytics purposes to inform our strategic decisions
and improve the effectiveness of our marketing activities.
to improve our site to ensure that content is presented in the most effective manner for you
and for your computer;
to allow you to participate in voting or other interactive features of our site, when you choose
to do so;
as part of our efforts to keep our site safe and secure;
to measure or understand the effectiveness of advertising we serve to you and others, and to
deliver relevant advertising to you;
to make suggestions and recommendations to you and other users of our site about goods or
services that may interest you or them.

Information we receive from other sources. We will combine this information with information you give to us and information we collect about you. We will use this information and the combined information for the purposes set out above (depending on the types of information we receive).

MARKETING

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us, purchased from us or if you provided us with your details when you entered a competition, or registered for a promotion. We will get your express opt-in consent before we share your personal data with any company outside of the club for marketing purposes.

OPTING OUT OF MARKETING

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you, or by contacting us at any time at info@mowdenpark.com.

DISCLOSURE OF YOUR INFORMATION

You agree that we have the right to share your personal information with:
Any member of our group, which means our subsidiaries, our parent companies and our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

CHANGES TO OUR PRIVACY POLICY

Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates
or changes to our privacy policy. Questions, comments and requests regarding this privacy policy are welcomed and should be directed to info@mowdenpark.com

UPDATED SEPTEMBER 2022